Project Title: Raider Regiment Recruitment Campaign
Client: Santa Fe High School Raider Regiment, Alachua, FL
Project Overview:
The Raider Regiment Recruitment Campaign aimed to encourage middle school students to join the Santa Fe High School band or color guard. The campaign also invited them to the end-of-year concert, where they could experience the excitement of live performances by the band, color guard, and percussion ensemble. To effectively engage both students and parents, the campaign featured a variety of materials, including print-ready designs such as flyers, business card-sized advertisements, and posters, along with digital ads tailored for social media and websites.
The Raider Regiment Recruitment Campaign aimed to encourage middle school students to join the Santa Fe High School band or color guard. The campaign also invited them to the end-of-year concert, where they could experience the excitement of live performances by the band, color guard, and percussion ensemble. To effectively engage both students and parents, the campaign featured a variety of materials, including print-ready designs such as flyers, business card-sized advertisements, and posters, along with digital ads tailored for social media and websites.
Social Media Platforms:
The digital ads were strategically deployed across Facebook, Instagram, and local community websites to maximize outreach and drive interest in the event and band program.
The digital ads were strategically deployed across Facebook, Instagram, and local community websites to maximize outreach and drive interest in the event and band program.
My Role:
I created all visual elements from scratch, designing a cohesive and eye-catching campaign using Adobe InDesign, Adobe Illustrator, and Adobe Photoshop. The materials were crafted to resonate with younger students and their families, showcasing the energy and excitement of being part of the Raider Regiment while providing essential event details.
I created all visual elements from scratch, designing a cohesive and eye-catching campaign using Adobe InDesign, Adobe Illustrator, and Adobe Photoshop. The materials were crafted to resonate with younger students and their families, showcasing the energy and excitement of being part of the Raider Regiment while providing essential event details.
Programs Used: Adobe InDesign, Adobe Illustrator, and Adobe Photoshop
Year Created: 2021
