Project Title: Pasta Amore Logo Design & Branding Guidelines
Client: Pasta Amore, Modern Italian Restaurant New York, NY
Project Type: Logo Design and Branding Guidelines
Year: 2023
Client: Pasta Amore, Modern Italian Restaurant New York, NY
Project Type: Logo Design and Branding Guidelines
Year: 2023
Description:
I had the pleasure of creating a comprehensive logo and branding package for Pasta Amore, a contemporary Italian restaurant that blends traditional Italian cooking with modern creativity. The project’s goal was to develop a visual identity that captures the restaurant’s essence: a harmonious balance between timeless culinary traditions and innovative dining experiences.
I had the pleasure of creating a comprehensive logo and branding package for Pasta Amore, a contemporary Italian restaurant that blends traditional Italian cooking with modern creativity. The project’s goal was to develop a visual identity that captures the restaurant’s essence: a harmonious balance between timeless culinary traditions and innovative dining experiences.
The branding embodies Pasta Amore’s vision of inspiring creativity, conversation, and quality. Every element, from the logo design to the color palette and typography, is designed to evoke feelings of warmth, passion, and sophistication—reflecting the heart of Italian culture while appealing to a modern audience.
The deliverables included a primary and secondary logo, brand color palette, typography guidelines, and usage recommendations to ensure consistency across all platforms and touchpoints, from menus to digital media.
Creative Approach:
For the logo, I focused on creating a design that combines elegance and approachability. The primary logo features a stylized tomato intertwined with a heart, representing the “Amore” (love) behind every dish. A modern sans-serif typeface pairs with hand-drawn script lettering to emphasize both the restaurant’s creativity and its grounding in tradition.
For the logo, I focused on creating a design that combines elegance and approachability. The primary logo features a stylized tomato intertwined with a heart, representing the “Amore” (love) behind every dish. A modern sans-serif typeface pairs with hand-drawn script lettering to emphasize both the restaurant’s creativity and its grounding in tradition.
The color palette is inspired by rich Italian hues—rustic reds, golden yellows, and deep olive greens—while incorporating neutral tones to maintain a modern, refined aesthetic. Typography guidelines balance bold headers with clean, legible body text, ensuring versatility across all mediums.
The branding guidelines include clear instructions for logo placement, color usage, and typography to maintain brand integrity in all applications, from signage to social media.
Programs Used:
Adobe Illustrator (Logo Design & Vector Graphics)
Adobe InDesign (Branding Guidelines Documentation)
Adobe Photoshop (Mockups and Presentation Materials)
Role:
Brand Strategist, Logo Designer, and Visual Identity Developer
Brand Strategist, Logo Designer, and Visual Identity Developer
