Project Title: Dena Griffith District 4 Campaign Merchandise
Client: Dena Griffith, Gilchrist County, FL
Project Type: Campaign Merchandise Design
Year: 2024
Description:
I had the honor of designing a cohesive and impactful merchandise campaign for Dena Griffith as she ran for a seat on the District 4 Gilchrist County School Board. The goal was to create a visually appealing and unified set of items that would resonate with the community while reflecting Dena's values of education, integrity, and progress.
The campaign merchandise was designed to engage supporters and spread awareness in a memorable way. From T-shirts and buttons to banners and yard signs, the designs captured the essence of Dena's commitment to improving the education system for students, families, and educators in Gilchrist County. The merchandise featured her campaign’s slogan and visuals, symbolizing her dedication to positive change and her deep connection to the community.
Creative Approach:
I approached this project with a focus on clarity and accessibility, ensuring the designs were bold, recognizable, and aligned with Dena's campaign branding. Using a palette that reflected trustworthiness and energy, I crafted custom typography and graphics that embodied her campaign message. Whether on shirts, signs, or stickers, the designs were optimized for visibility and impact, allowing supporters to proudly display their backing of Dena's mission.
Programs Used:
Adobe Illustrator (Logo Refinement and Design Elements)
Adobe Photoshop (Merchandise Mockups and Color Optimization)
Adobe InDesign (Presentation Materials and Layout Design)
Role:
Campaign Merchandise Designer, Branding Consultant, and Visual Storyteller

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