Project Title: Dena Griffith District 4 Campaign Branding
Client: Dena Griffith, Gilchrist County, FL
Project Type: Campaign Branding and Marketing Collateral Design
Year: 2024
Client: Dena Griffith, Gilchrist County, FL
Project Type: Campaign Branding and Marketing Collateral Design
Year: 2024
Description:
I had the privilege of developing a comprehensive campaign branding suite for Dena Griffith in her run for a seat on the District 4 Gilchrist County School Board. This multifaceted project involved designing a wide range of materials to support her campaign, including stickers, business cards, flyers, yard signs, posters, buttons, and digital assets.
I had the privilege of developing a comprehensive campaign branding suite for Dena Griffith in her run for a seat on the District 4 Gilchrist County School Board. This multifaceted project involved designing a wide range of materials to support her campaign, including stickers, business cards, flyers, yard signs, posters, buttons, and digital assets.
The designs aimed to establish a cohesive and recognizable brand identity for Dena's campaign, reflecting her passion for education and her vision for a better future for students, families, and educators. From bold typography to vibrant layouts, each piece was created to communicate her message effectively and engage with the community across both physical and digital platforms.
Creative Approach:
The design approach was centered on crafting visuals that balanced professionalism with approachability. A clean, modern aesthetic ensured her materials stood out, while a carefully curated color palette conveyed trust and enthusiasm. Every element of the campaign—from the bold yard signs seen across the district to the personalized stickers and buttons supporters proudly displayed—was thoughtfully aligned with her mission to inspire confidence and garner support.
The design approach was centered on crafting visuals that balanced professionalism with approachability. A clean, modern aesthetic ensured her materials stood out, while a carefully curated color palette conveyed trust and enthusiasm. Every element of the campaign—from the bold yard signs seen across the district to the personalized stickers and buttons supporters proudly displayed—was thoughtfully aligned with her mission to inspire confidence and garner support.
The digital assets, such as social media banners, posts, and email templates, were designed to extend her reach, engaging voters with dynamic and shareable content. Meanwhile, printed materials like flyers and posters were optimized for clear communication, combining impactful imagery with concise messaging.
Programs Used:
Adobe Illustrator (Logo Refinement, Layouts, and Vector Graphics)
Adobe Photoshop (Mockups and Image Editing)
Adobe InDesign (Flyer and Poster Layouts, Digital Design Templates)
Role:
Brand Identity Developer, Campaign Designer, and Visual Storyteller
Brand Identity Developer, Campaign Designer, and Visual Storyteller
